The New Zone Fashion Ltd. is belonged to the Ruentex Group, founded in 1943, is an international business group across the textiles and clothing, construction, circulation hypermarkets, health care, finance industries and education foundation. The Ruentex such as the development of diversified form of foreign capital in China, currently there are a number of investment projects, of which more well-known are: RT-Mart hypermarkets, Shanghai C-Store convenience stores, the group have also sponsored the MBA / EMBA program in Guanghua Management School of, Peking University, Antai College of Economics & Management, and Shanghai Jiao Tong University. The mother company of the New Zone Fashion Ltd. is Ruentex Ind. Corp. which core business is focus on the fashion industry and its holding, with many well-known international brands, and has the Swiss SGS certification license to provide   her upscale service.

The New Zone Fashion Ltd. relies on their globalization of ideas and a wealth of brand management experience, aims at building its leadership in fashion brand marketing, provides integrated management and operation programs for brands, fully cooperates with the brands for their unique needs in the business and market expansion, leading consumers into the world of fashion by acting as agent of the international brands and improves its own brand’s R & D.

At present, New Zone Fashion Ltd. has launched the famous French menwear brand DANIEL CREMIEUX and the New England-style casual wear  brand CHARLES RIVER in China. The company applies scientific, standardized, flexible and efficient management for establish channels in China's retail sales market rapidly and integrates Ruentex Group's resources effectively; therefore, New Zone Fashion Ltd. could availably extends textiles and clothing from  raw materials’ design, development, production to ready-to-wear garment’s design, production, the management and marketing, and operates in the Chinese market as a developing brand with highly performance and professional marketing management model, and constantly brings more international fashion brands to China's vast consumers.

Retail Business—China

While continuously exploring collaborations with international fashion brands, New Zone Fashion Ltd. has established a robust market position for the French brand DANIEL CREMIEUX in China. At the same time, CHARLES RIVER, a Bostonian inspired fashion style that boasts the use of the finest textiles in its apparel and tailored products, has been built up successfully as the iconic brand of American upper-middle-class life style.

Insist on excellence, providing first-class product and create value for customers

As the enterprise expands its territory, the Ruentex plants a solid base in the textile area and continues to demonstrate great research creativity and brand marketing capabilities. The group frequently opens new Board, and gain customer trust and a number of excellent international quality certifications, during close interaction of the vast corporate resource.

In the future, the Ruentex Group will plowing the international market deeply, injecting enthusiasm and investing in Research and Innovation constantly, to enable the closely link between the various processes of research, development, production and marketing in the use of e-science and technology to achieve the profit-making objectives. We believe that Ruentex could provide the customers worldwide not only the best service but also the splendid business partner whom you could gladly work together to develop and expand the market.